Aula Crociera Alta (room capacity 55)
Università degli Studi di Milano
Via Festa del Perdono 7, Milano
REFRAMING INTERACTIVITY. MYTHS, ANTINOMIES, GENEALOGIES
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In the last decades, the concept of interactivity has been investigated in several different fields, in the belief that it is key to the way we inhabit the world in a broad sense.
In contrast to analog apparatuses, electronic media have been defined since their first appearance as “interactive”, thus making the concept of interactivity even more pervasive. “Interactivity” aimed both to describe the ability of electronic interfaces to respond to a user’s input, and the way the user could interact with media and devices, choosing which path to follow, manipulating, or generating new content.
However, the concept has undergone multiple and continuous translations and even risked to become something of a buzzword, travelling across as many fields of application. Should we definitely discard such a notion, as it demonstrated an in effective theoretical tool, or rather try to reassess its operational framework?