16 December 2022
What XR can do for a Museum

Luca Roncella

15 February 2024
2023/24 /ɪˈməːʃən/
111
The Obscene Device. Archaeology of Immersive Pornographies

Roberto Malaspina

1 February 2024
2023/24 /ɪˈməːʃən/
111
Techniques of Enchantment. Magic and Contemporary Technology

Sofia Pirandello

25 January 2024
2023/24 /ɪˈməːʃən/
111
Alternative Worlds – VR without Headsets

Margherita Fontana

11 January 2024
2023/24 /ɪˈməːʃən/
111
A world of imprints. The epistemology of visual evidence in digital and virtual media-ecologies

Rosa Cinelli

21 December 2023
2023/24 /ɪˈməːʃən/
111
FEMINIST HORROR THEORY – Filmic Forms and Female Identity: Rewriting in the Key of Gender

Rossana Galimi

5 December 2023
2023/24 /ɪˈməːʃən/
111
From Photography to Virtual Reality and back again. A conversation with Francesco Jodice

Francesco Jodice

20 November 2023
2023/24 /ɪˈməːʃən/
111
Immersed in science

Ilaria Ampollini

9 November 2023
2023/24 /ɪˈməːʃən/
111
The burning gaze. An aesthetics of shame in the age of the virtual

Federica Cavaletti

2 November 2023
2023/24 /ɪˈməːʃən/
111
Forms of the intermediary: spatiality and durations between technology and aesthetics

Neda Zanetti

12 October 2023
2023/24 /ɪˈməːʃən/
111
Virtualizing Spaces: Immersive and Emersive Images from Home to City.

Fabrizia Bandi

28 September 2023
2022/23 Practices
108
LabSim: a fully featured laboratory simulator for innovative teaching of analytical chemistry
27 September 2023
2022/23 Multisensoriality
104
Immersive Rhythms, Dismersive Images: On Music Video’s Affective Atmosphere

Tomáš Jirsa

18 May 2023
2022/23 Multisensoriality
104
Spatialization of Sound

Markus Ophälders

16 May 2023
2022/23 Multisensoriality
104
Resonance, dissonance, and things that get under one’s skin

Susanna Paasonen

28 April 2023
2022/23 Multisensoriality
104
The Genealogy of Images. From Focillon and Warburg to Computer Vision and Contemporary Semiotics

Maria Giulia Dondero

27 April 2023
2022/23 Multisensoriality
104
Between Picture Theory and World View: a Wölfflinian Approach

Michael Jenewein in conversation with Lambert Wiesing and Thomas Zingelmann

19 April 2023
2022/23 Multisensoriality
104
Style and World View: Wölfflin, Schwitters, Beuys.

Lambert Wiesing

3 March 2023
2022/23 Multisensoriality
104
Who is here when I am here?

Michel Reilhac

17 February 2023
2022/23 Practices
108
Another Reality

Immersive Solutions from Training to Business.

16 February 2023
2022/23 Multisensoriality
104
About presence: perception, technologies, immersive environments.

Enrico Pitozzi

research: Seminar

2022/23 Practices
108

What XR can do for a Museum

Luca Roncella

From the first experiments in VR with Oculus Rift in 2014 to the story of AI with Microsoft HoloLens in 2022.

(Almost) ten years of immersive experiences at the National Museum of Science and Technology in Milan

 

For more than 20 years, the Museum has been working on various digital developments with a dedicated in-house staff that pursues multiple goals by putting digital languages and technologies at the service of every action of the institution. This articulated knowledge brought to the creation of various types of tools: Interactive multimedia products and serious games; Mobile technologies and apps; Audio and video podcasting and broadcasting; Immersive, augmented, and mixed experiences; Activities with the public to promote knowledge and experimentation of virtual reality and digital themes in general.
The Museum is the first in Italy to have a game specialist on its staff, a professional figure dedicated to the research, creation, and promotion of gamification and technological development projects for learning, through applied games and interactive digital products in virtual, augmented, and mixed reality.
The Museum has been active in the field of immersive virtual reality since 2014, proposing the first dissemination activities about this nascent technology. In the two-year period 2018-2019, it consolidated this orientation with the creation of a permanent VR ZONE area developed in partnership with Sony Interactive Entertainment Italia. In February 2022 the Museum inaugurated VR CINEMA, a programme of documentary content in virtual reality in partnership with RAI CINEMA.

In the context of the Seminar, in addition to presenting this long-standing history of immersive experiences at the Museum, Luca Roncella will provide actual demonstrations of some of its most iconic applications, like the AR app Train stories, and previews of the newest ones, like the AR multiple-venue exhibition La visione di Leonardo.

Biography

Luca Roncella is a Game Designer leading Gaming & Digital Interactivity activities at National Museum of Science and Technology in Milan.

He has been working in the world of interactive digital media since 1996. In 2011 he created his first serious game entitled "Chimpeople" dedicated to chemical industry. Alongside the design of serious games, he creates interactive digital products in VR and AR; he is a curator of events and exhibitions devoted to the relationship between videogames and society (also in collaboration with companies and institutions in the world of entertainment); and he designs activities for the Museum's visitors that use virtual reality and videogames as languages to tell stories about science, technology, and industry.

research: seminar

What XR can do for a Museum

Luca Roncella

From the first experiments in VR with Oculus Rift in 2014 to the story of AI with Microsoft HoloLens in 2022.

(Almost) ten years of immersive experiences at the National Museum of Science and Technology in Milan

 

For more than 20 years, the Museum has been working on various digital developments with a dedicated in-house staff that pursues multiple goals by putting digital languages and technologies at the service of every action of the institution. This articulated knowledge brought to the creation of various types of tools: Interactive multimedia products and serious games; Mobile technologies and apps; Audio and video podcasting and broadcasting; Immersive, augmented, and mixed experiences; Activities with the public to promote knowledge and experimentation of virtual reality and digital themes in general.
The Museum is the first in Italy to have a game specialist on its staff, a professional figure dedicated to the research, creation, and promotion of gamification and technological development projects for learning, through applied games and interactive digital products in virtual, augmented, and mixed reality.
The Museum has been active in the field of immersive virtual reality since 2014, proposing the first dissemination activities about this nascent technology. In the two-year period 2018-2019, it consolidated this orientation with the creation of a permanent VR ZONE area developed in partnership with Sony Interactive Entertainment Italia. In February 2022 the Museum inaugurated VR CINEMA, a programme of documentary content in virtual reality in partnership with RAI CINEMA.

In the context of the Seminar, in addition to presenting this long-standing history of immersive experiences at the Museum, Luca Roncella will provide actual demonstrations of some of its most iconic applications, like the AR app Train stories, and previews of the newest ones, like the AR multiple-venue exhibition La visione di Leonardo.

16 December 2022
11:00
13:00

Sala Malliani

Via Festa del Perdono, 7 Milano

What XR can do for a Museum
Luca Roncella
Sala Malliani
Via Festa del Perdono, 7 Milano
20221216
11:00
13:00