The increased availability and usage of immersive devices, together with futuristic narratives promoted by technology and media “gurus” and entrepreneurs, has encouraged a strong revival of the notion of virtuality. At first sight, this notion appears straightforward, and its application clearly connected to specific objects and phenomena of our time. On closer inspection, however, confusion starts to arise. The concept of virtuality is still in need of in-depth critical examination. The challenge is not much solving highly specific thematic or terminological matters; but rather addressing them while considering their wider frame and background, so that the richness of the virtual is not neglected or depleted. This issue of Aisthesis aims at providing the ground precisely for such an attempt, by gathering contributions with multifarious angles and scope, yet unified by the awareness of the intricacies of “going virtual” today.