Despite the fact that in Western countries it is very common to associate magical knowledge and beliefs only with distant times and places, the reference to magic in relation to new digital technologies is actually widespread, both in advertising and in specialist literature. For some time now, magical practices using memes have been gaining ground on social media: on TikTok, in particular, we are witnessing a collective revival and claim of witchcraft. Moreover, while many scholars have already pointed out that online calls and chats are reminiscent of nineteenth-century séances, voice commands resemble spells, while wearable instruments such as smart glasses literally take possession of the user's body, giving them the ability to move and manipulate things at a distance. The tendency to associate these phenomena with the occult is not surprising, given the history of magic and the people who practice it. Although not all techniques can be called magical, magic can be seen as a technique that uses certain movements, formulas and tools, in certain places and under certain conditions. The power attributed to the gesture and the user's body are of particular interest and, combined with the need for technical mediation to activate superpowers, can be examined with reference to categories such as enchantment, charm and fascination. Such a study is thus more specifically a bio-aesthetic one, with implications at both the individual and community levels. In fact, magic has always been practiced as a way of influencing the world: it is performed by elites as well as marginalized subjects, and its analysis can help to understand certain instances of control and power that underlie contemporary technology.